Skilled team with over two decades of experience in the field. Dedicated to staying up-to-date on new techniques related to b2b communication design. Excel at the System approach in engineering of b2b sales on Russian market.

The System approach in B2B communications is a methodology that considers interactions between businesses as a complex, interconnected system that requires comprehensive management. It is aimed at optimizing processes, increasing efficiency and strengthening long-term relationships.

The System approach in b2b communications - principles:

1 The organization under study is assessed as a whole, regardless of the aspect under consideration (technical, economic, administrative)

2 The solution to sales-related issues is subordinated to solving problems common to the entire system

3 The study of the organization is not limited to studying only the mechanism of functioning, but expands to identifying internal patterns of partner development, determining reproductive proportions and the mechanism of its development

4 Allocation of subsystems (for example, internal communications, interaction with clients, partner networks). In the process of abstraction, elements of the system that are of secondary importance in one environment may turn out to be significant in changed circumstances

5 The supplier and the buyer are considered as mutually dependent systems that change over time.